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AmpliPQ™

AmpliPQ™ offers a modern twist on a proven preservative

AmpliPQ™ is an optimized preservation system that combines sodium benzoate with a unique pH adjuvant, extending microbial protection up to pH 8.5.

This water-soluble system offers broad-spectrum efficacy and formulation versatility, making it ideal for modern beauty and personal care formulations.

AmpliPQ™ is compliant with leading retailers' clean programs, including

Clean Beauty at Walmart

Target Clean

& more

Conscious Beauty at Ulta

  • Rinse-off and leave-on hair care products

    Expand the use of sodium benzoate

    AmpliPQ™ enables the antimicrobial effectiveness of sodium benzoate up to pH 8.5, offering broad-spectrum product protection across various personal care applications.

  • Skin care serums

    A fresh alternative to phenoxyethanol

    AmpliPQ™ is a phenoxyethanol alternative that empowers formulators to use sodium benzoate to meet clean standards and transition to a phenoxyethanol-free formulation.

  • shampoo and rinse off products

    Easy Formulation across BPC applications

    Odorless and colorless in formulation, AmpliPQ™ is compatible with fragrance, color, etc. seamlessly integrating into rinse-off and leave-on formulas.

  • clean beauty skin care products

    Regulatory, retailer, and consumer friendly

    AmpliPQ™ is compliant with US and EU regulations and meets most clean beauty and retailer standards. AmpliPQ™ is free from isothiazolinones, phenoxyethanol, parabens, and formaldehyde donors.

Want to learn more? Join a mini webinar.

20 minutes. Big Insights. Zero Fluff.

We’re hosting a series of fast-paced, expert-led webinars—each under 20 minutes—for formulators and brands interested in unlocking the full potential of sodium benzoate with AmpliPQ™.

Upcoming dates:

  • Tuesday, July 8 at 9 AM ET

  • Wednesday, July 9 at 2 PM ET

  • Tuesday, July 29 at 9 AM ET

  • Wednesday, July 30 at 2 PM ET

Register by filling out the form, and we will send you an invite and a meeting link. Any questions, please email sales@curieco.com.

Press & News

  • washing face with clean beauty products

    Curie Co Launches AmpliPQ™: A Modern Preservation System That Redefines the Limits of Sodium Benzoate

    AmpliPQ™ is a next-generation preservation system that redefines sodium benzoate’s capabilities. By pairing it with a proprietary pH adjuvant, AmpliPQ™ extends broad-spectrum antimicrobial protection up to pH 8.5. Water-soluble, odorless, and clean beauty-compliant, it’s ideal for rinse-off and leave-on formulations seeking a phenoxyethanol-free alternative.