Durham, NC — June 17, 2025 — Curie Co, an innovator of new ingredients leveraging biotechnology and conscious chemistry, today announces the launch of AmpliPQ™, a new preservation system. AmpliPQ™ is a water-soluble, broad-spectrum preservation system that combines sodium benzoate with a proprietary pH adjuvant to extend antimicrobial efficacy up to pH 8.5, a leap beyond traditional use limits. It offers an economical and eco-friendly solution for broad-spectrum product protection across rinse-off and leave-on applications.

Designed with modern beauty and personal care formulations in mind, AmpliPQ™ is compliant with many retailer-driven clean programs, including Clean Beauty at Walmart, Target Clean, and Conscious Beauty at Ulta.

“With AmpliPQ™, we’re giving formulators a proven preservative with modern functionality,” said Erika Milczek, CEO of Curie Co. “It’s a simple yet powerful solution that bridges regulatory, consumer, and performance needs, without compromise.”

Visit www.amplipq.com for more information, to request samples, and to sign up for upcoming mini webinars. AmpliPQ™ is an innovative system that enables next-generation product protection to fit the future of beauty and personal care.